To promote the espresso line for Dunkin' Donuts, we created Maurice...a talking espresso bean. You can share a message from him with your friends who need a pick-me-up. You just never know what he'll say.

We had a lot of fun coming up with the various messages and working with the voice talent to get it just right. He lives on the Dunkin' Donuts facebook page as well as at http://www.dunkindonuts.com/maurice.aspx

For the second year in a row, we created an experience for Dunkin' Donuts for their Create Dunkin's Next Donut contest. To get the word out prior to the contest starting, we created a video pushed out on the web which also was used at the TD Banknorth Garden during Celtics and Bruins games and on JetBlue seatbacks monitors.

Watch the teaser video:

For the first year, people could only create a donut, share it, download it and submit it. This year, we created the My Donuts section which allows for saving all your creations and the ability to go back and enter your best one. We also modified the downloading of your creation to provide 3 sized wallpapers that leveraged the iconic "Dunkie". As of now it's been a week and the numbers are promising.

Check out the experience at www.dunkindonuts.com/donut.